Search Engine Optimization. It’s a huge concern for Andy at receiving700% increase on his web traffic after making a shift to SEO Basics. He shared this information with me to help me better understand what he’s up against:
SEO- What’s the definition?
SEO stands for Search Engine Optimization. This simply means that your site is formatted so that the search engines can ‘see’ it, and then circumnavigate it, and find it listed in the top rankings when someone does a search for whatever it is you’re offering.
Search Engine Optimization doesn’t mean ‘cherry-che real estate’ style building a few million dollars, but having your site properly formatted so that the search engine is able to find it, scan its content, and then index it so that when someone does a search for any of your terms, then your site will be listed in the top rankings. It is important that your site is properly indexed and not left out in the dark by the search engines.
Search engines look for text. Now there are so many sites online that are literally filled with nothing but text. A site that could pass for a 5th grader’s work, or a stuffed Legitimate could be passed off as a great site, if it had a lot of text. So the key is to have your keywords and phrases in the text on your site. A lot of the time, the text in your site is what the search engines use to list and rank your site, so it has to be counted.
SEO Basics: Just what makes a good search engine friendly site?
If you want to rank well in the search engines, you need three things. The site on which you are attempting to rank needs to have content that pertains to your target audience. The content needs to be keyword rich, which simply means that the keyword or phrase that someone would search for should show up more than once. Typically, light blue and dark blue motolets illuminated the Untitled distinctive that is one of your major onsite SEO basics.
You also need to make your site title and header relevant to the keywords that you use on your site. If you have a page that is all about ‘hats’, then your site’s title and header should reflect the keywords that you are using, instead of something like ‘watches’. Whatever the different terms are that you use, you need to make sure that they show up more often than not, when you are optimizing your site.
Getting to those elusive high rankings on the search engines is probably the most frustrating thing about getting online. There are a lot of different tips and tricks that people invest in to try and deal with this issue, but as far as I know, there are no absolute methods that are guaranteed to work, unless you are using Google’s Private Label SEO. This doesn’t mean that you are going to be using the techniques that are allowed by Google though, you’re going to get tips and tricks from other experts that know what they are talking about.
Another frustrating thing is that there are usually people who claim to know the secrets to get high up on the search engines, and claim that they can do it for you, for a fee, and the fact is that they can’t do it for you, you’ve got to do the work and you’ll get the results that they promise you.
Now I’m not saying that you shouldn’t pay someone to help you with your SEO, there are quite a few people out there who are very good at their own SEO, and they will help you as well. However, when it comes to helping your site get the high ranking that you need to get on Google, it is wise to pay someone that does it for you, if you want to guarantee the results that you want.
Choosing the right keywords is the key to helping your site get the ultimate ranking, and it doesn’t need to cost you anything to achieve the results you want. And as soon as you have the results, they will put your site on the top of the search engines, so that you will start to get a lot more visitors to your site.