SEO or Search Engine Optimization are getting major attention from the top search engines. The most important factor to get on Google first page is “Keywords”.

The instant you begin optimizing your site for a specific keyword you need to start building backlinks. Backlinks are simply links to your site coming from another site. The more of these links a site has then the faster they will be indexed.

The secret to success is to get as many links from different sites pointing to your site using different keywords. For example let’s say we want to make a blog post “how to get rid of fleas” for this article. We will make a backlink to our post with the keyword “Repealing flees” as the anchor text.

Another good idea is to get an ” unfocused” backlink. Simply means you don’t need to focus your linking on just one keyword. For example if we want to make a blog post about Modern mediums. We can write an article about anything that has to do with Modern mediums and get a backlink from related sites for Modern mediums.

A ” unfocused” backlink means a link will have the least amount of Focus. A forum for example would not be considered as a ” confused” activity as a relevant backlink would be a link from related forums.

The idea is to make the links as relevant as possible. You can get people who are interested in reading Modern Mediums from a website about modern architecture or Builder magazine about home improvement and get a ” confusion” like backlink.

Tools That You Can Use for Free

Here is a list of some tools for free and a little time consuming:

Google keyword tool. If you are searching for something then go to Google and search for it. This then returns the results with search volumes for that keyword. This tool gives good keyword advice and might be used in conjunction with the free keyword tool that Google provides.


There are other good keyword tools you can use like Wordtracker and Keyword Discovery, but if you want to quickly get a list of keywords that will work then this tool is wise to use. It’s also worth noting that KeywordSpy sorts the results by monthly search volume.

The KeywordSpy results come from MSN and unless you plan on using the AdWords Keyword Tool it only offers to give you a taste of the search volume by month. To run the tool you must first choose a filter. The default filter will give you results for the Google search volume but it can be adjusted to give you something like the UK search volume.

You can add a second filter to give you results for Google UK searches. Here you can filter down any unwanted terms such as “google” or Google Maps to give you more targeted traffic to your site. There is a drop down for each filter that lets you choose how many sites you want to include in the results and how many you want to exclude. If you only want to give the UK results then you can choose the second filter option ” exclude” and give it a range of the UK forget particular country.

You can then choose the maps from the filter that best suits your goals and these maps will then show you the top search terms for the country you have filters for. This tool is suitable for doing keyword research for your own content and for planning long-tailed keywords.

You will get good results if you choose the keywords with a high search volume, but do not have a lot of competition as these are highly sought after. You can then choose how many low competition and moderately searched for keywords you want to use for your website.

There are other online tools that you can use but for the purposes of Everyday SEO we are going to stay with the basics for now. You can find a list of these tools by doing a quick search, but we will stop here for now.

Getting Your Keywords

Your next step is to get your keywords. This is probably the trickiest part of making a successful website. Keywords are like the foundations of your website. If you build on a rock solid foundation, you will be able to build SEO friendly structures that will make your website not only search engine friendly but user friendly as well.

Start by doing some research. If you want to succeed you will need to find good keywords, meaning keywords people are actually searching for to find your website.

For example, if you have a small inn in a Markets in Huntingdon, Leazeshire, then when people search for “marketing Hunterdon” or “promote hunt don” in Google either the whole phrase or any of the individual words will be fine for you to target.

A tip: put this phrase in parentheses because it looks better when the search is done in an “exact” manner.

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